Rosa roxbunghii is a new wild native fruit unique to the Chinese plateau. It has been used for more than 400 years and with the effect of invigorating stomach, digestion, nourishing and anti-diarrhea. Among many fruits, it contain highest natural SOD and VC. 

Keytrum Cibeauty, the Rosa roxbunghii raw material is from high quality producing area, and the main components are enriched by modern extraction, separation and purification methods, which contains a certain content of VC, SOD, total flavonoids, and the product is obtained by freeze drying method. There are many benifits of Cibeauty in Cosmetics.

Biological activity and efficacy test of Cibeauty:

01. Antioxidation

Based on chemical model: DPPH, ABTS

02. Whiten and brightening

The inhibition rate of tyrosinase

Inhibition rate of melanoma B16 cells

Melanin inhibition rate

03. Anti-aging, anti-glycation, anti-blue light

Inhibition of AGEs formation

Reduce the damage of blue light to Hacat cells

Enhanced expression of type l collagen in zebrafish

04. Anti-inflammatory

Inhibition rate of inflammatory factor lL-2

Inhibition of inflammatory cytokine lL-6 and inflammatory mediator NO